In your opinion, with the cost being > $100, why is this better than three Raspberry Pis, or two BeagleBone Blacks, or a Raspberry Pi and a Leonardo clone and a week's worth of lunch out?
They did a good job on the campaign, though! $450k raised with asking for $27k is going to pay for a lot of lunch for the developers :-) Good choice of Arduino and Android/ioio compatibility to leverage existing ecosystems!