Hopefully for them microcontrollers aren't pants to switch everyday....
And they are relatively new compared to microchip....
Not taking large steps each time is good sometimes... And electronics market was rather troublesome these years
and the years to come it will be...
So, better to wait 2 months than not having a fully GCC compatible enviroment with some good microcontrollers ;-)
BTW, (and the thread is long before hijacked ;-P ) , there are many companies to the microcontroller market...
Still the battle is bewteen PIC and AVR... But there are many more!!! TI, NXP and so on...
What a good development enviroment does... For example, I only bough NXP after I knew that their IDE was nice and free...
Companies have to make their software free... It helps with popularity and support ;-)