Well, the PICAXE is targeted at the same users as the BASIC Stamp, and those are marketed to primary/secondary school kids. You can program them in a form of BASIC as well as through creating a flowchart. I just see them as cheap enough to be worth trying. I have no connection, I've just used them a number of times...and they have a large forum with a huge archive.
The Baby Orangutan looks interesting, but it looks like it requires soldering, using the more complicated AVR Studio, and also requires a hardware programmer. But I'd be happy if the OP got interested in any of the microcontrollers.