Hi,
Let's not get confused here...
Groun should be 0V (NOT -V), as 0V is the reference by which the amplitude of the positive or negative voltage is measured and ground should be neutral (again with respect to 0V => ground = 0V).
Some people might label ground as -V, but that's very wrong - please don't spread this wrong behaviour, standards shouldn't be "watered down".
On a battery (or cell) there is either 0V and +V, OR 0V and -V (this latter constellation is called positive ground).